Before you apply

Before you apply there’s some essential information that will help you understand how we invest and give you the best chance of securing funding.

Our strategy for investing is outlined in the NZ Media Fund and our high level goals are set out in our Statement of Intent and Statement of Performance Expectations.

We focus on new music that stands out from the crowd - that is, great songs by artists with a good story to tell, or a unique perspective or sound.

Our NZ Music Strategy, updated in 2016, indicates the increasing emphasis placed on funding projects that reflect Aotearoa and have the potential to reach significant broadcast and/or online audiences.

Before you apply, ensure your music qualifies as New Zealand music by reading the criteria here.

New Music Single

Funding of up to $10,000 is available for a single song- which can now include a $1,000 (10%) Artist Creation Fee.

NZ On Air will pay a maximum of $10,000 (plus GST if registered) for the eligible costs of recording a single, creating video content to promote the single and other promotion costs to increase NZ audience awareness and engagement with the audio and video content.

Update to New Music Single criteria 2020:

New Music Single application criteria are put in place to ensure that when you’re applying for public funding you have first made some positive inroads into audience engagement and gaining a genuine interest in and following for your music. There is huge demand for NZ On Air funding and it’s important that the artists submitting songs that go through to our expert assessment panels have made some audience impacts already without funding support.

For NZ On Air to invest public funding into an artist Single, we want to be assured that you have achieved various early music career benchmarks off your own bat. This updated list of Criteria is designed to reflect a key selection of those benchmarks across the areas of Online audience, Broadcast track record, Other platform/editorial features, Live performance track record, Business credentials, and Awards and other recognition.

NZ On Air’s mandate is to support a range of quality New Zealand music to be made available and discoverable across multiple online and broadcast platforms where a variety of New Zealand audiences listen to, discover and enjoy music. Hence your online following, streams, radio spins, views, plays and other engagement are core focuses of the work that we do and the music that we support.

To be eligible to apply for New Music Single funding we ask that you have reached at least 10 out of 30 criteria benchmarks for your music to date. If you can reach at least 10 out of these 30 benchmarks then your song and application can be submitted to be assessed by our expert funding panels.

Please note: the 10% Artist Creation Fee is optional. The artist or rights holder can decide to invest that fee into the overall single campaign if they wish.

The button below will take you to an online portal where you must register to apply for funding.

New Music Single 2020

Nov/Dec Round opens: Tuesday 13 October

Deadline: 4pm Thursday 5 November

Decisions: Thursday 3 December

New Music Single 2021

Feb/March Round:

Deadline 11 Feb 4pm

April/May Round:

Deadline 15 April 4pm

Jun/July Round:

Deadline 24 Jun 4pm

Sep/Oct Round:

Deadline 2 Sep 4pm

Nov/Dec Round:

Deadline 4 Nov 4pm

What is the definition of New Zealand Music?

New Zealand music is music made by New Zealanders, where 'made' means 'performed or recorded' and 'New Zealander' means 'New Zealand citizen or resident."

If you're not sure if your song qualifies, check out the NZ Music Definition checklist below, you must answer yes to 3 out of 5 of both sections to consider your music 'New Zealand Music.'

New Music Single funding criteria

Before you apply for New Music Single funding you must also ensure your song fits a set of minimum criteria.

To qualify for funding you must answer yes to at least 10 of the 30 criteria set out in the funding criteria document below.

The document will ask you about:

  • Your audience and/or following
  • Your track record in the New Zealand music scene
  • Your business credentials
  • Your strategic plans for what you will do with funding

There is also information about eligible costs, grant allowance and what is considered a responsible use of public funds.

FAQ

New Music Project

Funding of between $10,00 and $40,000 is available for multi-song projects- which includes an up to $4,000 (10%) Artist Creation Fee.

NZ On Air will pay on a 80% reimbursement basis, meaning that the music company/ applicant must co-invest a minimum of 20% of the costs of completing the Project.

Please note: the 10% Artist Creation Fee is optional. The artist or rights holder can decide to invest that fee into the overall project campaign if they wish.

To determine your eligibility to apply for New Music Project funding please read the pre application criteria document below.

Project funding requires the involvement of a third-party NZ-based professional music company in the project. Confirmation of this involvement will be required in writing.

If you are eligible to apply for Project funding the full application must contain:

  • A project overview including KPI's
  • Recording and production plan and budget
  • Release plan
  • Marketing and promotional plan and budget
  • Full project timeline
  • Evidence of co-funding commitment
  • Artist track record
  • Company track record for music releases
  • Audio of 2 – 3 demo recordings

Potential applicants must first email a one-paragraph project overview to project@nzonair.govt.nz at least two weeks before the funding deadline.

New Music Project 2020

Deadline: 4pm 15 October / Decisions: 2 December

New Music Project 2021

Deadline 14 Jan 4pm

Deadline 18 Mar 4pm

Deadline 20 May 4pm

Deadline 5 Aug 4pm

Deadline 7 Oct 4pm

What is the definition of New Zealand Music?

New Zealand music is music made by New Zealanders, where 'made' means 'performed or recorded' and 'New Zealander' means 'New Zealand citizen or resident."

If you're not sure if your song qualifies check out the NZ Music Definition checklist below, you must answer yes to 3 out of 5 of both sections to consider your music 'New Zealand Music.'

New Music Project funding criteria

Before you apply for New Music Project funding you must also ensure your project fits a set of minimum criteria.

The level of funding granted will depend on the level of co-investment from the third-party music company and the potential for the project to assist with NZ On Air’s strategic objectives of increasing the percentage of NZ music on radio, and the potential to achieve high levels of online play and engagement.

Waiata Takitahi

Waiata Takitahi – (‘single song’) – is a new co-fund launched as a collaboration between NZ On Air and Te Māngai Pāho.

This is the first time the two funding agencies have officially joined forces on a music funding initiative. The ambition for this new fund is to enable brand new songs targeting mainstream audiences incorporating te reo Māori.

We are seeking applications from New Zealand artists who are interested in recording and releasing a bilingual single with potential general audience appeal and a minimum of 25% te reo Māori in the song lyrics. We are looking for songs that will target online and broadcast audiences and have potential to find a home on mainstream playlists.

Artists can come from any background but the use of te reo Māori in the song will be expected to be overseen by a te reo Māori language consultant to ensure quality control and the contextual relevance in the song. For applicants who are not in a position to confirm a language consultant before the application deadline there will be an opportunity to be matched with a range of consultants via Te Māngai Pāho.

Funding of up to $14,000 (plus GST if registered) is available to put towards the costs of recording a single song, creating video content and other visual collateral, and putting resource towards promotion, publicity and marketing for the single release. Funds can also be used to pay for the services of a te reo Māori language consultant.

This round will open on Thursday October 22 and close on Thursday 12 November at https://newmusicsingles.nzonair.govt.nz​.

New Music Development

New Music Development is a new funding initiative designed to support the development of new songs from emerging artists working with established music producers within New Zealand.

Grants of up to $10,000 (+ GST) are available to producers for development of a body of work with one artists, with a minimum of three demo recordings to be delivered at the end of the development period.

We expect that there will be many song ideas created in working towards an overall body of work. The goal is to help develop the writing skills, overall sound and musical direction of the artist through collaboration between producer and artist. Our desire is to see some of these songs go on to be released, however that is not a requirement for the development grant.

Applications are open at http://funding.nzonair.govt.nz/ and close on 4pm Thursday 22 October 2020

New Tracks

New Tracks is a compilation of new music from New Zealand artists which is distributed to broadcast and online platforms each month.

With over 230 volumes, New Tracks (previously Kiwi Hit Disc) is the most comprehensive catalogue of New Zealand contemporary music ever assembled.

To apply for New Tracks you must have a completed, airplay-ready song and a promotional plan.

Before you apply, take a moment to view the New Tracks Deadlines and check if you are eligible to apply.

You can submit one song each month.

To apply visit newtracks.co.nz

Contact newtracks@nzonair.govt.nz with any queries.

Friday 23rd of October at 4pm

(For the November compilation)

Wednesday 23rd of November at 4pm

(For the December compilation)

What is the definition of New Zealand Music?

New Zealand music is music made by New Zealanders, where 'made' means 'performed or recorded' and 'New Zealander' means 'New Zealand citizen or resident."

If you're not sure if your song qualifies check out the NZ Music Definition checklist below, you must answer yes to 3 out of 5 of both sections to consider your music 'New Zealand Music.'

New Music Kids

NZ On Air has launched the New Music Kids fund to assist with the creation of children’s music content - namely audio recordings and music video content.

Funding of between $2,500 and $10,000 is available for new music for children, depending on the scope of the project.

If you are making multiple songs or multiple music videos the maximum is still $10,000 for any one children’s music artist.

NZ On Air will pay on a reimbursement basis, meaning that the applicant must advance the initial costs before being able to drawdown the grant.

The Next New Music Kids opens in mid December and the deadline is Thursday January 14 2021 – applications can be made at https://newmusicsingles.nzonair.govt.nz

Guidelines for the round can be found here

What is the definition of New Zealand Music?

New Zealand music is music made by New Zealanders, where 'made' means 'performed or recorded' and 'New Zealander' means 'New Zealand citizen or resident."

If you're not sure if your song qualifies check out the NZ Music Definition checklist below, you must answer yes to 3 out of 5 of both sections to consider your music 'New Zealand Music.'

New Music Kids Guidelines

This document sets out:

  • How to apply online
  • What is required in your application
  • How we will assess your application
  • The fine print.

New Music Kids eligible costs

This document sets out:

  • The kinds of costs NZ On Air will consider as eligible for subsidy in New Music Kids funding.

New Music Kids budget template

This is a project budget and cost report template for New Music Kids.

Funding decisions

You can see all the latest funding decisions via the button below.

All funding decisions are also available through our funding decisions search.

Resources for funded artists

If your application is successful there are a number of steps you will need to take to receive your funding.

Check out the resources for musicians page to find all the information you'll need for the next step in the post-funding process and for information on how to promote your music.