Before you apply

Before you apply there’s some essential information that will help you understand how we invest and give you the best chance of securing funding.

Our strategy for investing is outlined in the NZ Media Fund and our high level goals are set out in our Statement of Intent and Statement of Performance Expectations.

We focus on new music that stands out from the crowd - that is, great songs by artists with a good story to tell, or a unique perspective or sound.

Our NZ Music Strategy, updated in 2016, indicates the increasing emphasis placed on funding projects that reflect Aotearoa and have the potential to reach significant broadcast and/or online audiences.

Before you apply, ensure your music qualifies as New Zealand music by reading the criteria here.

New Music Single

Funding of up to $8,000 is available for a single song.

NZ On Air will pay a maximum of $8,000 (plus GST if registered) for the eligible costs of recording a single, creating video content to promote the single and other promotion costs to increase NZ audience awareness and engagement with the audio and video content.

Before you register and apply online, take a moment to view the New Music Single deadlines, check that you're eligible to apply and have a look at the frequently asked questions.

The button below will take you to an online portal where you must register to apply for funding.

Deadline: 4pm 12 September / Decisions: 10 October

  • For: New Music Single

Deadline: 4pm 14 November / Decisions: 12 December

  • For: New Music Single

What is the definition of New Zealand Music?

New Zealand music is music made by New Zealanders, where 'made' means 'performed or recorded' and 'New Zealander' means 'New Zealand citizen or resident."

If you're not sure if your song qualifies, check out the NZ Music Definition checklist below, you must answer yes to 3 out of 5 of both sections to consider your music 'New Zealand Music.'

New Music Single funding criteria

Before you apply for New Music Single funding you must also ensure your song fits a set of minimum criteria.

To qualify for funding you must answer yes to at least 10 of the 22 criteria set out in the funding criteria document below.

The document will ask you about:

  • Your ability to contribute towards the single creation
  • Your audience and/or following
  • Your track record in the New Zealand music scene
  • Your strategic plans for what you will do with funding
  • Whether you meet the business criteria.

There is also information about eligible costs, grant allowance and what is considered a responsible use of public funds.

New Music Project

Funding of between $7,500 and $30,000 is available for multi-song projects.

NZ On Air will pay on a 60% reimbursement basis, meaning that the music company/ applicant must co-invest a minimum of 40% of the costs of completing the Project.

Potential applicants must first email a one-paragraph project overview to David Ridler, Head of Music at NZ On Air, (david@nzonair.govt.nz ) at least two weeks before the funding deadline.

Project funding requires the involvement of a third-party NZ-based professional music company in the project.

If you are eligible to apply for Project funding the full application must contain:

  • A project overview including KPI's
  • Recording and production plan and budget
  • Release plan
  • Marketing and promotional plan and budget
  • Full project timeline
  • Evidence of co-funding commitment
  • Artist track record
  • Company track record for music releases
  • Audio of 2 – 3 demo recordings

Before you apply, take a moment to view New Music Project deadlines, check whether you're eligible to apply and have a look at the frequently asked questions.

Deadline: 4pm 8 August / Decisions: 25 September

  • For: New Music Project, New Music Kids

Deadline: 4pm 17 October / Decisions: 4 December

  • For: New Music Project, New Music Features*

*NZ Music Features include radio programmes or online initiatives specifically promoting NZ music.

What is the definition of New Zealand Music?

New Zealand music is music made by New Zealanders, where 'made' means 'performed or recorded' and 'New Zealander' means 'New Zealand citizen or resident."

If you're not sure if your song qualifies check out the NZ Music Definition checklist below, you must answer yes to 3 out of 5 of both sections to consider your music 'New Zealand Music.'

New Music Project funding criteria

Before you apply for New Music Project funding you must also ensure your song fits a set of minimum criteria.

The document below will ask you about:

  • Whether you have the backing of a professional GST-registered music company
  • Your broadcast outcome goals
  • Your track record in the New Zealand music scene
  • Your strategic plans for what you will do with funding
  • Whether you meet the business criteria
  • Whether you can provide detailed budgets, plans and timelines.

There is also information about eligible costs, grant allowance and funding expectations.

The level of funding granted will depend on the level of co-investment from the third-party music company and the potential for the project to assist with NZ On Air’s strategic objectives of increasing the percentage of NZ music on radio, and the potential to achieve high levels of online play and engagement.

New Music Kids

NZ On Air has launched the New Music Kids fund to assist with the creation of children’s music content - namely audio recordings and music video content.

Funding of between $2,500 and $10,000 is available for new music for children, depending on the scope of the project.

If you are making multiple songs or multiple music videos the maximum is still $10,000 for any one children’s music artist.

NZ On Air will pay on a reimbursement basis, meaning that the applicant must advance the initial costs before being able to drawdown the grant.

Before you register and apply, take a moment to view New Music Kids deadlines, guidelines, download a budget template, and have a look at the frequently asked questions.

New Music Kids funding applications are closed for 2019. The New Music Kids 2020 deadline is TBC.

What is the definition of New Zealand Music?

New Zealand music is music made by New Zealanders, where 'made' means 'performed or recorded' and 'New Zealander' means 'New Zealand citizen or resident."

If you're not sure if your song qualifies check out the NZ Music Definition checklist below, you must answer yes to 3 out of 5 of both sections to consider your music 'New Zealand Music.'

New Music Kids Guidelines

This document sets out:

  • How to apply online
  • What is required in your application
  • How we will assess your application
  • The fine print.

New Music Kids eligible costs

This document sets out:

  • The kinds of costs NZ On Air will consider as eligible for subsidy in New Music Kids funding.

New Music Kids budget template

This is a project budget and cost report template for New Music Kids.

New Tracks

New Tracks is a compilation of new music from New Zealand artists which is distributed to broadcast and online platforms each month.

With over 230 volumes, New Tracks (previously Kiwi Hit Disc) is the most comprehensive catalogue of New Zealand contemporary music ever assembled.

To apply for New Tracks you must have a completed, airplay-ready song and a promotional plan.

Before you apply, take a moment to view the New Tracks Deadlines and check if you are eligible to apply.

You can submit one song each month.

Contact newtracks@nzonair.govt.nz for application details.

Friday 23rd of August at 4pm

(For the September compilation)

Monday 23rd of September at 4pm

(For the October compilation)

Wednesday 23rd of October at 4pm

(For the November compilation)

Friday 22nd of November at 4pm

(For the December compilation)

What is the definition of New Zealand Music?

New Zealand music is music made by New Zealanders, where 'made' means 'performed or recorded' and 'New Zealander' means 'New Zealand citizen or resident."

If you're not sure if your song qualifies check out the NZ Music Definition checklist below, you must answer yes to 3 out of 5 of both sections to consider your music 'New Zealand Music.'

FAQ

What is NZ On Air and why does it fund New Zealand music?

NZ On Air is a government broadcast funding agency. We are a Crown Entity and our legal name is ‘The Broadcasting Commission’. We fund local content for broadcast (including online) outcomes for New Zealand audiences, so we can extend local content choices for our local audiences.

The definition of ‘broadcast’ for our funding purposes covers traditional radio and television broadcast, and online consumption through digital platforms (including websites and audio and video streaming services).

NZ On Air helps fund New Zealand music to help get more local content exposed on-air and online. The primary purpose of the funding support is to help enhance the quality of NZ songs and the promotional activity around those songs to give them the best chance to cut through to find audiences. We look to fund quality music content, diverse music content and enhance the discoverability of that content for our local audiences.

What is the New Music Single funding scheme about?

New Music Single is about funding great new New Zealand songs that have the potential to connect with a sizeable audience via broadcast and online platforms. New Music Single is a single-track funding scheme which provides a funding contribution towards the costs of recording a single and/or making video content to support the single’s release, along with promotional activity to enhance the discoverability of the funded song.

New Music Single funding is decided by a panel of music experts from different areas of the NZ music industry, and there are 5 funding rounds every year.

How much funding can I get with New Music Single and what does that cover?

The available funding is up to a maximum of $8,000 (plus GST if you are GST registered), and the funds can be allocated between recording, video content and costs of promotion and marketing. The grant is usually split into 3 drawdowns - $4,000 / $2,000 / $2,000 split between various milestones across your Single project delivery.

Can I apply with one of my old songs or a cover version?

No. Cover versions and remakes of older songs are not eligible under the New Music Single scheme. Due to the incredible demand for funding support each round we are focused on new songs only.

Why do I need to meet certain criteria to apply?

Artists need to meet certain criteria before entering an Application for New Music Single (a minimum of 10 criteria from 22 options). This helps to demonstrate that you have already started reaching an audience with your music and there is some public demand for the music you’re making. You can have a look at the criteria list here.

If I get a grant how long do I have to use it?

You have 2 months from when you get the grant to sign and execute your contract. You have 6 months from the date of your contract to complete the Single project - unless you contact us to extend the delivery timeframe. The best idea is to keep in contact with us so we know where the project is at if there are any delays. We understand in the music industry things can change and we get that. It’s just important to keep us in the loop!

How many times can I apply with the same song?

Twice. Once your song has been considered by two different New Music Single funding panels our policy is you need to move on and choose a different single if you are going to apply again.

How many grants can I receive in a year?

For New Music Single funding, you can receive up to three grants in a 12-month period, or three grants from any one multi-song collection (eg. album or EP). For New Music Project funding, any one artist can only receive one Project grant in a 12-month period.

Do I need to co-invest in my Single project?

As of July 2019 we have removed the need for a 20% co-investment for New Music Single funding, but this only applies to grants from that date onwards. All grants received between July 2016 and June 2019 still require 20% co-investment. Regardless we still expect you to invest additional resources into the release of your funded Single where possible, to give it the very best chance of cutting through and finding an audience.

Do I need to keep my invoices and receipts to track what I have spent?

Absolutely yes. This is a requirement of the grant process - you will need to keep all evidence of expenditure related to the grant. You can reasonably expect to be asked to supply all invoices and receipts after the second drawdown of your grant. If you are unable to supply them this will put the remainder of your grant on hold, and could jeopardize any further funding opportunities with NZ On Air.

Can I get funding for recording work that is already released?

You can still apply for New Music Single funding for the video content and promotion for the song, but if the music is already released (publicly available) then we won’t reimburse any of the recording costs. However, if your song is already released there would need to be a very good case as to why video content and promotion investment from us would change the game in terms of promoting that song.

Can I spend some of the grant on marketing, promotion, online ads etc?

It is expected that each Single project will allow some budget to spend on promotion, publicity and marketing to get the funded song noticed by a larger audience. Some flexibility is built into the scheme and the applicant for Single funding can spend a portion of the grant promoting the funded song and video content.

What is Video Content – does this just mean Music Videos?

The New Music Single funding scheme is now more flexible about Video content. Previously we required an official music video with every funded song, but this has changed. We are less prescriptive about the form your video content may take to promote the song. Moving image content is important in the promotion of your music, but whether this is a full music video, a series of video teasers, mini-documentary footage, behind the scenes content or something else is up to you to decide. This is a creative decision that should be made depending on what you think your potential audience will best respond to, and will give you most value for the grant money.

Please note we still require the video content you create to be the best quality possible in order to effectively reach an audience, but the format is now less prescribed. You will still need to submit budgets for the different stages of the grant, including video content.

What does ‘Eligible Costs’ mean?

Eligible costs are the costs we will consider as part of your budget that the NZ On Air grant can go towards. We don’t fund things like capital purchases, international travel, per diems, live tours, marketing and promotion in overseas markets etc. All costs must be related directly to creating the audio and video content for broadcast and online audiences in New Zealand, and the costs of promoting that music content to that audience.

I’ve started a new band, can I just use the Criteria achievements from my last band or bands to apply for funding?

No. You must have made some headway in terms of generating audience with your new band. This especially applies in section 2 of the Criteria (Audience/Following). The answers in this section must apply to the artistic entity you are applying for and cannot use previous track record.

Funding decisions

You can see all the latest funding decisions via the button below.

All funding decisions are also available through our funding decisions search.

Resources for musicians

If your application is successful there are a number of steps you will need to take to receive your funding.

Check out the resources for musicians page to find all the information you'll need for the next step in the post-funding process and for information on how to promote your music.