GDSR - Applying, guidelines and resources

Everything you need to know to apply for the Game Development Sector Rebate (GDSR).

shutterstock_572840395 Male and Female designer with VR headset on

Upcoming deadlines

GDSR 2025 - Registration

Game development
Registrations open:
Registration closes:
Decisions due:

GDSR 2025 - Applications

Game development
Applications open:
Applications close:
Decisions due:

The Game Development Sector Rebate (GDSR) was announced as part of Budget 2023 with $40m per annum over four years to support the game development sector. It reimburses 20 percent of eligible expenditure incurred in New Zealand, capped at $3m per annum per studio.

Learn what’s involved in applying for the GDSR and the application process.

Before you apply

Make sure you:

Application process

Get an overview of the process for applying for the Game Development Sector Rebate.

Application process flowchart

Timeline

(If you haven't already, make sure you subscribe to our newsletter at the bottom of the page to make sure you get all the most up-to-date information on the GDSR.)

3 Feb 2025: Registration Opens

28 Feb 2025: Registration Closes

1 Apr 2025: Applications Open

9 May 2025: Applications Close

May - June 2025: Application and assessment processing

July 2025: Decisions announced

July - August 2025: Payments issued

Guidelines and policy documents

Read these documents before you register or apply for the GDSR.

GDSR Guidelines

All the details on the GDSR process including eligibility, registration, application, assessment and decision-making.

New Zealand Game Development Sector Rebate GDSR Guidelines

GDSR Terms of Trade

Read the GDSR Terms of Trade before registering or applying.

New Zealand Games Development Sector Rebate Terms of Trade

GDSR Financial Information Required & Eligible Expenditure

Understand the financial information you need to provide and eligible expenditure.

GDSR Financial Information Required and Eligible Expenditure

The Game Development Sector Rebate Design Features - Policy document

Familiarise yourself with the GDSR policy wording as designed by the Ministry of Business, Innovation and Employment (MBIE).

FINAL Game Development Sector Rebate Design Features PDF 314.9 KB

How to apply

You will be able to register for the 2025 GDSR (between 3 and 28 February 2025) and apply for the 2025 GDSR (from 1 April to 9 May 2025) via the new NZ On Air Portal.


Once you are in the NZ On Air Portal, you first need to create an account. You only need to do this once. Then you will be able to do all your GDSR Registration and GDSR Applications from there, as well as access all your draft and submitted applications from your My Applications dashboard. You can also update your business information at any time.

Go to the NZ On Air Portal

Once your GDSR Registration has been approved, download the following templates and you can begin to fill them out in advance of applications opening in April.

GDSR Financial Details Template

This template guides you through all required financial information, including eligible expenses, employee data, company structure, and profit and loss details.

GDSR Financial Details Template

GDSR Game Details Template

This template covers the specific information regarding your game development projects from the last financial year, with helpful examples to clarify the required level of detail.

GDSR Game Details Template

Additional resources

GDSR Software Eligibility Guidelines

Guidelines to help you determine which software expenses qualify for the GDSR. You will also need to specify how your team uses that software in the Financial Details Template.

GDSR Software Eligibility Guidelines

GDSR Glossary

GDSR Glossary

GDSR Frequently Asked Questions (FAQs)

Frequently Asked Questions about the GDSR, including eligible and ineligible expenditure, financial reporting requirements and more general queries about the GDSR.

General

General

Who is eligible to apply for the Game Development Sector Rebate (GDSR)?

The purpose of the GDSR is to support the ongoing development and growth of the game development sector in Aotearoa New Zealand.[CC1] [TL2]

The GDSR is a rebate on eligible expenditures of eligible businesses, at a rate of 20%. A business’ rebate payment is capped at $3 million per annum and the minimum eligible expenditure per annum in order to qualify for the rebate is $250,000 NZD.

A business may be eligible to apply for the GDSR if the business is a New Zealand resident that has a New Zealand Company Number; is a foreign resident that has a permanent establishment in New Zealand and a New Zealand Company Number; and undertakes relevant game development activity.

While the focus of the rebate is predominantly on businesses developing video games, businesses developing digital assets for the games sector may also qualify.

Is the rebate open to individual game developers?

Yes, it is open to individual game developers – just as long as you meet the requirements as laid out in the GDSR Guidelines including the $250,000 minimum eligible expenditure threshold for the financial year

Are there any restrictions to the type of game genre that would qualify?

Yes, there are certain restrictions. The GDSR will not apply to expenditure on digital games that:

  • are a gambling service, substantially comprised of gambling. or include game mechanics that allow real money winnings;
  • contain material that would be refused classification by Te Mana Whakaatu Classification Office;
  • contain pornography;
  • are gamified software primarily designed for another purpose (e.g. gamified quizzes, accounting software, corporate training software, software to support business operations);
  • are linear content with no or limited interactivity (e.g., a 360-degree movie played on a VR headset);
  • are intended for commercial advertising purposes or to primarily commercialise a product, entity or service.

You can find more on these restrictions, as well as what does qualify as an eligible game, in the GDSR Guidelines.

Is there any issue with a satellite studio or subsidiary of a foreign company applying? If the subsidiary was based in New Zealand?

As long as the subsidiary is a New Zealand–registered business, and all remuneration-related expenditure is for employees or contractors domiciled in Aotearoa New Zealand, there would be no issue with the subsidiary applying for the GDSR.

On the financial submission for the GDSR Application – is it necessary to provide audited financial statements?

If your financial statements have been audited then that is great but no, any financial statements you put forward do not need to have been audited.

In terms of a Parent/Subsidiary: is it the parent company that should be the one applying or can the subsidiary apply directly?

The key consideration here is to ensure there is no ‘double dipping’ in expenditure across multiple applications and to direct the rebate to those businesses that are in line with the policy intent of the GDSR – ie. to support the ongoing development and growth of the game development sector in Aotearoa New Zealand. Conceptually, this points to the claimant as a game development studio and not its contractors. It also points to the claimant as a self-standing studio with a Company Number that meets all other factors of eligibility, and not a holding company that has no eligible game development activity of its own. Whichever company best fits this description is the one that should apply – but it can be either the parent or subsidiary.

You will need to provide details on your overall company structure, including any parent companies, as part of your application.

If our initial application is declined, is there an opportunity to talk about it and appeal?

Yes, there will be an opportunity to discuss the outcome if your application is declined. You'll be able to book a call with us to better understand the decision and ask any questions. If, after that conversation you would still like to appeal the decision, you may do so in writing. Formal evaluations of appeals will be processed from August.

Regarding accreditation, is there an expectation to have accreditation both in game credits and on our business’ website, or is it just one or the other? For some games (e.g. mobile free-to-play) we don't always have credits.

To start with, all recipients of the GDSR are required to acknowledge the support of the GDSR scheme through NZ On Air via accreditation.

Accreditation should appear on both your business and game website (if you have one), and somewhere within the game itself. This doesn’t need to be in the credits specifically—it could be in a menu, splash screen or any other appropriate location.

We also understand that for some businesses you may be working with a client whose IP has strict accreditation rules. If that is the case, feel free to contact us—we’re happy to discuss options and find a workable solution.

We also appreciate the challenge of updating live games, especially across multiple platforms. That’s why recipients have up to six months to implement accreditation.

Static and animated logos are available on our website, along with our Accreditation Guidelines. When referring to the scheme in writing, we recommend using the following copy: Supported by the NZ Game Development Sector Rebate.

If you’d like to discuss what might work best for your game or business, please get in touch at gamesrebate@nzonair.govt.nz.

Financial

Financial

Did the Financial Details Template change in 2025?

Yes. In 2024, the inaugural year of the GDSR, applicants submitted their financial documentation in a format of their choosing. From reviewing these submissions, we looked into ways to make it easier to accurately assess claims.

As a result, in 2025 we introduced a mandatory Financial Details Template. This template is designed to collect all the necessary information our financial assessors need in order to verify your claim and assess eligible expenditure, and ultimately streamline the assessment process.

On the Financial Details Template’s ‘expense summary’-tab, can we list a total amount per software or does each transaction need to be listed in a separate line?

We ask that you include a single line for each transaction, so that our financial assessors can confirm consistency with the data exported from your accounting system, and to break down those costs by transaction if needed. This means that a monthly subscription for a software-as-a-service would likely feature 12 individual lines for each monthly transaction.

Should ineligible expenses be included in the Financial Details Template?

Generally speaking, no. We only need eligible expenditure listed in the template. However, if you are unsure whether a cost is eligible, we recommend including it. Our assessors will review every line and consider any edge cases, so some items you are unsure about may still be accepted, even if you have flagged them as potentially ineligible.

As ACC levies are billed as a lump sum and not broken down by employee, how should they be reported in the Financial Details Template?

[TL1] To help assessors accurately determine which staffing costs relate to eligible game development work, ACC levies should be reported per employee as a percentage of the total ACC levy, based on each person’s eligibility for the GDSR.

For example, if you have five full-time employees and only four are eligible, then 80% of your total ACC levy is considered eligible expenditure. That 80% should be distributed across only the eligible employees—so each of the four would be assigned 20% of the total levy, while the ineligible employee would be assigned 0%.

If an employee is only partially eligible—say they spend 50% of their time on eligible game development—you would apply that percentage to their share. So, if their portion would have been 20%, you would include 10% in the template.

Even if ACC (or similar costs such as KiwiSaver contributions, bonuses or benefits) are calculated automatically through your payroll system, you’ll still need to manually enter the appropriate percentages per employee in the ‘Employee and Contractor Summary’ tab of the Financial Details Template as this helps our assessors review your claim more accurately.

How do we treat depreciation when it comes to development expenditure?

Depreciation or amortisation of game development software and hardware is considered eligible expenditure.

If you have capitalised payroll or contractor costs related to Research & Development (R&D), these are only eligible if the actual costs were incurred during the tax year relevant to the rebate claim. However, amortisation of these capitalised costs is not eligible.

For clarity, depreciation on assets other than game development software and hardware is not eligible expenditure.

What counts as Research & Development (R&D) compared to game development - and how do we split this out?

We don’t require a distinction between R&D and game development for the GDSR — both are considered eligible activities.

However, if you’ve received other government funding (such as the R&D Tax Incentive), you must exclude any costs covered by those programmes from your GDSR claim. This is to avoid ‘double dipping’ – claiming the same expenditure under multiple government programmes – which is not allowed.

To ensure compliance, make sure any overlapping costs are identified and removed from your GDSR claim.

What documentation could an applicant provide to prove their employees or contractors are tax residents of New Zealand?

We don’t require applicants to provide proof that employees or contractors are tax residents of New Zealand.

Instead, we ask that you identify any employees or contractors who are not domiciled in Aotearoa New Zealand in your application.

Please note, a more detailed review may be conducted if your business is selected for audit. Each year, we carry out a random audit of 20% of successful GDSR applicants. If selected, we’ll contact you directly to explain the audit process and any further documentation required.

If a Registered Business applies for the GDSR and other government grants such as the Research and Development Tax Incentive (RDTI), Centre of Digital Excellence (CODE) or a NZ Film Commission (NZFC) grant at the same time, but the other grants have not yet been approved at the time the GDSR is approved, do they need to advise NZ On Air?

Yes. It’s important to let us know if you have applied for other government funding, even if it hasn’t been approved yet. You should provide details of the grant(s) and the amount applied for.

This allows us to understand that your GDSR application may be subject to change and ensures transparency about any potential adjustments.

Crucially, this only matters if the other grant(s) applies to the same cost base — i.e. the same expenses or eligibility period as your GDSR claim. The GDSR can only be claimed on eligible expenditure not already covered by another government grant, to avoid double dipping.

Does a Registered Business need to advise NZ On Air if they receive other government grants if the grant is unrelated to the GDSR, such as the Māori
Business Growth Support grant for example?

No, we only need to be advised if there is any crossover in relation to the eligible expenditure that is being claimed. If you are at all unsure, please get in touch with us (gamesrebate@nzonair.govt.nz) and we’ll be happy to help.

Is a Registered Business required to engage with a specific accounting firm for the audited accounts?

No, you don’t need to engage a specific accounting firm. If your application is selected for audit, NZ On Air will appoint an independent assurance provider to carry out the review. Our assurance provider will work directly with your finance team or your preferred accountant to complete the process. If your business is selected, we’ll get in touch to step you through what’s involved and answer any questions you might have.

What could a registered business expect from an audit if they are selected? Who will perform the audit and how are the audits selected?

Each year, NZ On Air selects a number of registered businesses for audit. This may happen in one of two ways: either through a spot audit at NZ On Air’s discretion, or as part of a 20% randomised selection process. In either case, the audit is conducted at NZ On Air’s cost.

If your business is selected, we will contact you—typically around August—to let you know and answer any questions you may have. We’ll also provide a timeframe for the audit, which is usually expected to be completed within three months.

We will then introduce you to an independent assurance provider who will work directly with your finance team or preferred accountant to agree on a suitable time to conduct the review within the three-month period.

To help ensure a smooth process, you’ll need to prepare supporting documentation for the eligible expenditure you claimed. This might include:

  • Invoices for software expenses
  • Employment agreements for your New Zealand-based employees and contractors
  • Timesheets or project time-tracking records for certain roles not typically involved in game development, such as a CEO, if time has been claimed for game development activities.

The assurance provider may request further details as needed. NZ On Air will remain available throughout to help guide you through the process and ensure everything runs as smoothly as possible.

Please note, having been audited previously does not exclude a business from being chosen for audit again in the following year(s).

How should a company apportion costs if their year-end is not 31 March (e.g. year-end is 1 Jan to 31 Dec)?

When you are registering for the GDSR, projections for expenditure based on rationale are acceptable. However, please note that in your GDSR application, figures provided must be based on actual expenditure for the eligibility period 1 April-31 March.

If a group has multiple entities in New Zealand, which entity should make the claim? i.e. the top holding company in New Zealand? The entity that holds the IP? The entity that incurs the salary costs? And what if the salary costs are re-charged to another entity?

The key consideration here is to ensure there is no double dipping in expenses across multiple applications and to direct the rebate to the businesses in line with the policy intent of the GDSR. Conceptually, this points to the claimant as a game development studio and not its contractors. It also points to the claimant as a self-standing studio with a Company Number and all other factors of eligibility, and not a holding company that has no eligible game development activity of its own. With that in mind, the entity which should make the claim would be the entity incurring the salary cost, which may also hold the IP.

Eligible Expenses

Eligible Expenses

If a company is already part-way through developing a game and had previously capitalised development costs, as these costs are amortised to the Profit & Loss (P&L), will they be eligible?

Applicants may claim for game production hardware and software depreciation costs incurred within the eligible period. Costs of long-term depreciable assets (such as mentioned above) would fall outside of this.

Do the costs have to be associated with a particular or specific game title, in order to make a claim under the GDSR?

No. Some tasks, such as prototyping, could be ‘pre-title’. The basic premise is that it is eligible game development activity.

In terms of marketing costs, are there any restrictions on marketing costs? For instance, in other funding schemes there is often a cap on marketing spend? Also, does it matter if the marketing cost is incurred overseas (e.g. the cost to market the product in Europe)?

Marketing costs are eligible only under the context of remuneration, not software and tools used for Marketing. This means marketing costs are only eligible if they are game development marketing staff costs (e.g. salaries) from staff domiciled in New Zealand.

Does the New Zealand domicile requirement apply only to employee and contractor costs, or does it affect other types of expenditure too?

Yes. The New Zealand domicile requirement applies only to remuneration. This includes payments to employees and independent contractors, and certain outsourced services that are considered part of core game development activity — such as voiceover recording or quality assurance (QA). Even if these services are contracted out, they are still treated as remuneration and must be provided by individuals domiciled in Aotearoa New Zealand to be eligible.

However, the domicile requirement does not apply to other types of eligible expenditure. Examples of costs that may be paid to offshore providers include:

  • Software as a service and online hosting used in the development of a game.
  • Overseas trademark registration for IP created during game development.

For more detail on which costs fall under remuneration versus other categories, refer to the GDSR Guidelines and Design Features document.

Pilot Application Phase 2023

Pilot Application Phase 2023

Why did you have a Pilot Application Phase?

The GDSR was a scheme set up in 2023, and MBIE and NZ On Air saw value in both stress-testing NZ On Air’s administrative systems for the rebate with a small group of businesses. This would then result in a smoother experience for all businesses in the standard application and assessment process that was to occur in early 2024.

Why was the Pilot Application Phase only open to businesses with a threshold of >$5 million annual anticipated eligible expenditure?

The Pilot Application Phase was designed with a threshold of >$5 million anticipated eligible expenditure over the period 1 April 2023 to 31 March 2024. This threshold targeted the pilot to larger firms that typically had more resources to complete applications and test NZ On Air’s administrative systems in the test phase.

Will you process early payments like you did in the Pilot Phase in subsequent years?

No, the Pilot Application Phase was for Year One only. Establishing in-year payments on a more permanent basis could be considered in the scheme reviews, which are scheduled at the two- and four-year marks.

Ask for help

If you have any questions on the GDSR, please feel free to get in touch with us. Email: gamesrebate@nzonair.govt.nz.

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