This survey measures the local content screening between 6am – midnight on the six major nationwide free-to-air channels: TV One, TV2, TV3, C4, Prime and Maori Television (MTS).
Free-to-air television key trends
- Total local content hours increased by 816 to 11,600 hours, a 7% increase on the previous year
when 10,784 hours were broadcast. This is the highest level recorded to date and is largely due
to increased News hours on TV One and TV3. - The percentage of local content on the six main free-to-air channels rose to 34% of the
schedule (32% in 2007). - TV One screened the most local content, 3,954 hours. This is more than TV2, TV3 and Prime
combined. MTS screened the second highest number of hours with 2,608 hours. - Although Prime’s local content increased, the channel screened the least: 817 hours.
- TV2 was the only channel to show a slight decrease in the total of local content hours, from
1,168 hours in 2007 to 1,110 hours in 2008. - MTS screened the most local content in prime time with 902 hours, representing almost 30%
of prime time schedule. - C4’s 1,136 hours of local content mainly consist of music videos.
- First-run hours, representing new series or new programmes, increased by 8.1% to 8,936 hours
(8,225 hours in 2007) due to increases on four channels: TV One, TV3, C4 and MTS.