We aim to build lifelong connections with local story-telling.
Engaging young New Zealanders with quality local content is an important part of achieving our purpose of developing New Zealand’s identity and culture – our youngest citizens are our future. Their media consumption habits are quite different to older audiences, so we focus on supporting content that resonates with them on the platforms they use the most.
In 2025-26, we invested $19.2m in Scripted and Non-fiction content for children and youth. We also invested in 11 New Music Kids singles and five multi-song projects under New Music Project Kids. We invested in comprehensive research on children’s media use and created two YouTube channels for children, KIDOGO and KIDOGO Junior.