Global Promotion

Global Promotion (GP) is a quick-response fund designed to help New Zealand artists promote their recorded music internationally. This fund supports the international marketing and promotion of an NZ On Air-funded song or project, whether it’s part of a planned international release or an international opportunity that presents itself. The activity must be 100% confirmed.

For Global Promotion (GP) applications, the applicant must be applying for the international marketing and promotion of a song or songs resulting from a New Music Single, New Music Project Kids or New Music Project grant.

GP funding  contributes up to 50% of eligible expenses towards the international marketing and promotion (excluding Australia) in relation to the single or project.

From January to June 2027, there is a $200k budget which will be allocated in the following way – $100k January to March, and $100k April to June 2027.

Applicants must contact the Music Team with an Expression of Interest and will be expected to meet certain criteria (as detailed below) in order to apply.

GP funding is a contestable co-investment funding stream that is open year-round.

Please note, it is inevitable that demand for funds will outstrip our funding budgets, so not all applications will be successful in receiving funding.

This fund is open to artists who:

• Have received New Music Project, New Music Project Kids or New Music Single funding, and the song or project is about to be released or has recently been released.
• The international marketing and promotion activity is 100% confirmed with data or evidence to verify this.
• Can provide the funds for their 50% contribution with evidence to verify this.

Before you apply, make sure you have contacted the NZ On Air Music Team with an Expression of Interest (EOI) at musicteam@nzonair.govt.nz.

This EOI needs to contain:

• The New Music Project, New Music Project Kids or New Music Single grant associated with the funding request, including the current status and any remaining drawdowns and deliverables.
• The amount of funding being requested.
• The reason for the funding request with supporting data or evidence.
• Topline detail around what the funding is for (i.e. PR costs, physical/digital advertising, plugging into radio and TV, social media campaigns, creator campaign etc.)
• Details of the international partner or contractor.
• The international activity must be 100% confirmed with data or evidence to verify this.
• Evidence of the 50% co-investment.

Please note, it is at the sole discretion of NZ On Air who is accepted to apply for the Global Promotion fund.

If the Expression of Interest is accepted, the applicant will be provided with the guidelines for submitting their application. Once the application has been received, the aim is to then have a decision for the applicant within three to five business days. NZ On Air will only fund up to 50% of eligible expenses.

The funding can cover (but is not limited to) the following international marketing and promotion activity:

• PR costs – engaging an in-territory publicist to create and execute a PR campaign
• Physical or digital advertising
• Engaging an in-territory Radio or TV Plugger
• Social media campaigns
• Creator campaigns
• Promotional trip for a scheduled promotional campaign that requires the artists to do in-person interviews or live performances for media.

For the full list of eligible and ineligible costs for Global Promotion funding,  please refer to ‘Budget Expectations’ under the 'Documents' tab below.

This Global Promotion fund is not designed to support attendance at trade fairs or conventions (SXSW, WOMEX, The Great Escape etc.) or for bands/artists to tour internationally. This type of international activity can be applied for through the NZ Music Commission’s Outward Sound funding.