A survey of 1,000 New Zealanders who watch television conducted by Colmar Brunton.
The survey reinforced the importance of documentary to respondents who acknowledged the quality of New Zealand documentaries, particularly their production values and presentation.

Respondents preferred one-hour long documentaries, evenly split between series and one-offs. Most popular themes were nature and geography, history and science and technology. Documentaries should be “non-fiction” or “real-life” events and help to build knowledge.
Topics should be interesting or relevant.