Since 1989 NZ On Air has measured local free-to-air television content. This report compares the schedules of the six national free-to-air channels, to observe trends and changes in the local content landscape.
Local content comprised 37% of prime time schedules (35% in 2010). Māori Television again screened the most
local content in prime time with 1,299 hours. TV One and TV3 screened the next most local content in prime
time with 788 hours and 725 hours respectively.
First run local content, representing new series or programmes, decreased slightly from 2010 by
1.2% to 8,125 hours