Tāmaki Makaurau impacts
Our thoughts are with our sector colleagues in Tāmaki – what an awful start to the year!
We appreciate that many of you are in clean up mode, whether it be at home or at work. We just want to let you know that if you need to talk to someone about impacts of the flooding events on your funded mahi, we are here. If flooding has delayed a project, we can update deliverable timelines or adjust drawdowns to help with cashflow if required.
Please contact Glenn Usmar firstname.lastname@example.org in the first instance if you have any queries about your production.
For funded Music delays please contact Sylvia Betham email@example.com to discuss your situation.
New tamariki logo assets
NZ On Air is today launching new tamariki brand assets to help young New Zealanders and their parents identify funded content.
This is in response to our recently updated children’s content funding framework – which actively seeks ways to be present in more places where children spend time consuming media. This includes local platforms, as well as YouTube Kids and other digital-first platforms.
It’s important that New Zealand tamariki (and their whānau) can clearly identify local content funded by NZ On Air – especially when that content now lives on multiple platforms outside of the TVNZ+ HEIHEI environment. Well-branded local content assures tamariki and their caregivers that what they’re about to watch, play or listen to is safe, high-quality local content specifically tailored to them.
Our new tamariki logo is colourful and lively - combining 2D and 3D animation with stylised elements such as paint splats, halftone dots and colour separation. It’s super eye-catching - intended to give audiences the feeling that our regular animation has been ‘taken over’ by an energetic, youthful and creative style.
What do you need to do?
These new brand assets are for use on funded children's content from today forward.
Download the new tamariki logo assets here.
Download the updated accreditation document here.
If your content has been funded as 'children's content' but is for an older tamariki audience, NZ On Air will allow the use of our standard logo assets instead. Please contact firstname.lastname@example.org for this approval.
What does this mean for the existing HEIHEI brand assets?
Children's content funded by NZ On Air prior to September 2022 should continue to use the existing HEIHEI logo assets.
Those assets and guidance on how to apply them are available here.
We're here to help
If you have any questions either now as you familiarise yourself with the new assets or later, the Communications team is here to help.
Reach out to us at email@example.com