Our Strategic Framework underpins our programme of work. It lays out, at a high level, our areas of focus and what we aim to achieve. (More detail sits in our revised Investment Model which explains how we allocate funding.)
Our new Strategic Framework is based on five pillars of work. Mostly these pillars will feel familiar. For example Engage addresses the core work of creating content that can be found and enjoyed by audiences. And Inform addresses our work to provide insightful research and data that underpins our funding investments, and provides valuable information for content creators and platforms. Respond is about how we deliver funding, ensuring our systems and processes are fit for purpose.
Two pillars highlight two new or expanded areas of focus.
Enable pillar is about building the capability in the sectors we support. While we have always done this to a degree, we are now empowered by the Amplify strategy to lean into this more. Having a skilled workforce with the capacity to resource quality productions is integral to the creation cycle.
Elevate pillar is about recognising that global relationships, investment, distribution and acclaim is vital to growing financial sustainability of the local content creation sectors.
We remain ambitious and cautiously optimistic, but acknowledge that the screen, media and music industries are, along with much of the country, experiencing difficult times. We continue to be prudent with our admin budget to ensure as much of the Crown funding as possible reaches the industry
