Public Awareness and Attitudes survey 2025

Each year we survey the public to understand perceptions and awareness of NZ On Air's work

PAW research image

This research was undertaken by Verian. It is used to monitor how the public feels about what we do. Some of these responses also inform our own performance measures used to report to government.

The research continues to show high awareness of and support for the work NZ On Air does, even in an environment in which local media use is being challenged by global platforms (where you are less likely to find NZ on Air funded content.)

The full research report can be read below.

Download: Public Awareness and Attitudes survey 2025

The 2025 annual survey of New Zealanders' awareness of NZ On Air and support for our mahi

PDF 842.5 KB

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