Waiata Takitahi

Ka wātea i te puna Waiata Takitahi he pūtea tautoko ka kore e nui ake i te $15,000 (+GST mēnā kua rēhitangia) mō tētahi waiata takitahi, he mea tautoko ngātahi nā Irirangi Te Motu me Te Māngai Pāho.

Waiata Takitahi provides funding of up to $15,000 (plus GST if registered) for a single song, jointly funded by NZ On Air and Te Māngai Pāho.

Stan Walker - Waiata Takitahi 2023 recipient
Stan Walker - Waiata Takitahi 2023 recipient

He puna pūtea a Waiata Takitahi e wātea ana ki ngā ringapuoro o Aotearoa e hiahia ana ki te rekoata me te whakaputa i tētahi waiata takitahi e reorua ana, e whakaponotia ana ka paingia e te minenga arowhānui, ka mutu, ka kore e iti iho i te 25% te nui o te reo Māori i ngā kupu o te waiata.

E whāia ana e mātou ngā waiata:

  • ka aronui ki ngā minenga ā-ipurangi, ā-pāho hoki
  • ka nui te tūpono ka whai tūranga ki ngā rārangi waiata auraki.

Ka āhei koe ki te tono pūtea Waiata Takitahi, mēnā:

  • e whakaaengia ana ō waiata hei waiata nō Aotearoa
  • ka whakaatungia e koe tō whakatutuki i ētahi paearu e rima o ngā paearu tōmua e 25 kua whakatauria.

Waiata Takitahi is a fund for New Zealand artists who are interested in recording and releasing a bilingual single with potential general audience appeal and a minimum of 25% te reo Māori in the song lyrics.

We are looking for songs that will:

  • target online and broadcast audiences
  • have potential to find a home on mainstream playlists.

You can submit a Waiata Takitahi application if:

  • your music qualifies as New Zealand music
  • you can demonstrate you meet five of the 25 pre-application criteria.

Ko ngā aukatinga kei te heke mai - Current and upcoming deadlines

Waiata Takitahi

Music
Applications open:
Applications close:
Decisions due:
Application Portal

Ngā taipitopito ā-pūtea

Ka wātea ki ngā ringapuoro e tono pūtea Waiata Takitahi ana:

  • he pūtea ka kore e nui ake i te $14,000 (+GST mēnā kua rēhitangia)
  • ka tāpiri hoki ko tētahi Utu Waihanga ki te Ringapuoro me utu rawa, ka kore e nui ake i te $1,000 (+GST mēnā kua rēhitangia)
  • ko te tapeke e wātea ana i ia puna ka kore e nui ake i te $15,000.

Ko te Utu Waihanga ki te Ringapuoro me utu rawa ka tāpirihia ki tō utu takuhe, ā, ka utua noatia ana hei tō tukuhanga utu whakamutunga. Ka kapi i tēnei utu ko ngā mahi auaha a te ringapuoro ki te kaupapa.

Funding details

Artists applying for Waiata Takitahi can receive:

  • up to $14,000 (plus GST, if registered)
  • plus a mandatory Artist Creation Fee up to $1,000 (plus GST, if registered)
  • a total per fund of up to $15,000.

The mandatory Artist Creation Fee will be added to your grant and paid out only in the final drawdown. This fee covers the artist's creative work on the project.

Mō te aha te pūtea nei?

Ka āhei te whakamahi i te pūtea Waiata Takitahi mō ngā mea e whai nei:

  • te mahi tahi ki tētahi poutiaki reo Māori
  • te rekoata i tētahi waiata takitahi
  • te waihanga kiriata me ngā kaupapa ataata tautoko
  • te tautoko i te whakatairangatia o te waiata me tōna whakarewatanga.

What the funding is for

Waiata Takitahi funding can be used for:

  • engaging with a Māori language advisor (poutiaki reo)
  • recording a single song
  • creating video content and other visual collateral
  • putting resource towards promotion, publicity and marketing for the single release.

E wātea ana tēnei pūtea ki a wai?

E wātea ana ki ngā ringapuoro nō ngā ahurea katoa, heoi, me mātua manaaki te reo Māori i roto i te waiata e tētahi poutiaki reo, kia tika, kia rere, kia māori anō ai te reo hei painga mō te minenga Māori. Me mātua whakaū e te kaitono ko wai hei poutiaki reo i roto tonu i te tono. Ka whāia pea ko ētahi taunakitanga mō ngā wheako me ngā āheinga o te poutiaki reo ki te waihanga i ētahi kupu waiata he nui te kounga.

Who is eligible to apply

Artists can come from any background but we expect the use of te reo Māori in the song will be supported by a poutiaki reo to ensure ideas are well articulated and crafted for a reo Māori audience.

Applicants are expected to confirm a poutiaki reo in their application. Information demonstrating experience and ability of the poutiaki reo to create well-crafted lyrics may be requested.

Ngā paearu tono

Me tutuki rawa i a koe ētahi paearu e rima, nui ake rānei, o ngā paearu 25 kua whakatauria, i mua i tō tono pūtea Waiata Takitahi. Me mātua whakaae anō ko ō waiata hei waiata nō Aotearoa.

E kapi ana i ngā paearu ko ēnei mea:

  • Te tūpono ka nui ake ngā waiata nō Aotearoa i te reo irirangi
  • Te tūpono ka pāngia ngā minenga ā-ipurangi ki te tini o ngā pāhotanga tikinoa, ngā kitenga, ngā tohanga, ngā painga me ngā hokotanga
  • Te whakaurutanga o te reo Māori ki te waiata
  • Te rārangi mahi a te ringapuoro
  • Te wāriu ā-ahurea o te kaupapa ki ngā minenga o Aotearoa
  • Te pakari o te tono, te mahere, me ngā whāinga pāpāho

Application criteria

You must meet a minimum of five out of 25 criteria before you can apply for Waiata Takitahi funding. Your music also needs to be classified as New Zealand music.

Criteria include:

  • Potential to assist with increasing levels of New Zealand music on radio
  • Potential to impact online audiences with significant streams/views/shares/likes/sales
  • Integration of te reo Māori in the waiata
  • Track record of the artist
  • Cultural value of the project for New Zealand audiences
  • Strength of the overall application, plan and media targets
Download: Waiata Takitahi FAQ and Detailed Criteria

Frequently Asked Questions and the 25 criteria you can achieve to apply for Waiata Takitahi funding

PDF 167.0 KB

Tonoa mai mō te Waiata Takitahi

Rehitatia tō tono mā te pae tono pūtea.

Apply for Waiata Takitahi funding

Register then apply for Waiata Takitahi funding via our music funding portal.

Apply for Waiata Takitahi funding

Waiata Takitahi documents

Waiata Takitahi documents

Waiata Takitahi documents
Download: WT26 Application Information and Guidelines

Mā tēnei tuhinga e whakawhānui ake ngā mōhiotanga me whakauru atu ki te tono mō te Waiata Takitahi. This document sets out the details that should be covered in a Waiata Takitahi application.

PDF 222.7 KB

Download: Waiata Takitahi - Animated Logo Pack

Ko te Kaupapa Whāiti Tohu mō te Waiata Takitahi hei tiki ake, hei whakamahi mō ngā kaupapa kua whiwhi pūtea i raro i te Waiata Takitahi (pērā i ngā ataata pūoro). Waiata Takitahi logo pack to download and use for any Waiata Takitahi funded content (such as music videos)

ZIP 11.3 MB

Download: NZ Music Definition Checklist

He aha te whakamāramatanga o te “Pūoro o Aotearoa”? What is the definition of “New Zealand music”?

PDF 1.8 MB

Download: NZ On Air - Safe Spaces Agreement

Ko tā mātau Whakaaetanga Wāhi Āhuru he mea here hei whakatakoto i ngā ture mō tētahi takiwā pai, āhuru hoki. Our mandatory Safe Spaces Agreement is part of all NZ On Air contracts and is aligned with our Code of Conduct. It establishes some common ground rules for a positive and safe environment when working on your project.

PDF 122.3 KB

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