We fund Māori programmes that will appeal to a general audience. We look for programmes that make a conscious effort to reveal something of the past, present or future Māori world.
We have a dedicated budget for Māori content, and a strategy that frames our commitment to this genre. We make special provision for Māori programmes, focussing on programming in English, to complement the work of Te Māngai Pāho.
It is an important strand as it relates directly to the Broadcasting Act’s intent of promoting Māori language and culture.
Our funding is targeted at mainstream content that will appeal to all New Zealanders, including Māori. We encourage the use of Te Reo in programming, as appropriate, to normalise the language as an official language of New Zealand.
We undertake an ancillary and complementary role to separate Māori Broadcasting funding agency Te Māngai Pāho, co-venturing on projects which meet our shared objectives. Because of the significant public funding available for Māori content provided through Māori Television and Te Māngai Pāho, we allocate funding for Māori programmes as a relatively modest proportion, given our other statutory requirements.
We have committed $3.6 million a year to Māori content.
Māori language programmes
Programmes for Māori audiences, focusing on the use of Te Reo, are funded by Te Māngai Pāho.
Follow top dancers from Parris Goebel’s Auckland-based dance studio, The Palace, as they take on their dreams and prepare for the World Hip Hop Dance Championships in San Diego.
Extending the range and diversity of quality documentary programming that opens a window into the Māori world.
A third series of the ground-breaking documentary programme that seeks to rehabilitate prisoners through song.
In 2012 we conducted a thorough review of our Te Rautaki Māori (Māori strategy) informed by research we commissioned into mainstream Māori programming.
Our refreshed strategy restates our principles for funding Māori programmes.
Ngā Matakiirea was engaged to examine the state of Māori mainstream television today: how it has arrived at this point; how it services its audiences; and how it may best develop, now and in the future.
Guidelines commissioned by Ngā Aho Whakaari (the association of Māori in Screen Production).