We fund Māori audio/visual content that will appeal to a general audience. We look for content that makes a conscious effort to reveal something of the past, present or future Māori world.
We make special provision for Māori content, focussing on content in English, to complement the work of Te Māngai Pāho.
The objectives of our Rautaki Māori are to:
Our funding is targeted at mainstream content that will appeal to all New Zealanders, including Māori. We encourage the use of Te Reo in content, as appropriate, to normalise the language as an official language of New Zealand.
We undertake an ancillary and complementary role to separate Māori Broadcasting funding agency Te Māngai Pāho, co-venturing on projects which meet our shared objectives. Because of the significant public funding available for Māori content provided through Māori Television and Te Māngai Pāho, we allocate funding for Māori programmes as a relatively modest proportion, given our other statutory requirements.
In 2010 Ngā Matakiirea was engaged to examine the state of Māori mainstream television: how it has arrived at this point; how it services its audiences; and how it may best develop, now and in the future.
Guidelines commissioned by Ngā Aho Whakaari (the association of Māori in Screen Production).