We will help grow great New Zealanders by providing enriching local content for children that encourages imagination and curiosity.
Children and youth are key audiences for NZ On Air under the Broadcasting Act. We fund content from drama and animation to long-run magazine series, webseries and apps for young people of all ages.
The content we invest in has a clear target audience, demonstrates a sound educational framework and is as good as anything produced in the world. Our funding ensures there is a local option for young people to enjoy amidst the sea of global offerings.
Children’s content in New Zealand is almost entirely dependent on public investment.
HEIHEI provides a safe, ad-free environment for New Zealand children aged 5-9 to explore and interact with audio visual content made for them.
Terry is on a mission to avenge his father’s murder in this witty action drama which makes for great family viewing.
A thrillingly interactive, hilariously physical, clickably scientific web experience for Kiwi kids young and old!
Get the family together and tune into The Barefoot Bandits to see where the adventures of Tane, Fridge and Riley will lead them next!
A pre-school puppet series that allows the youngest New Zealanders to hear our languages and accents and see our people and places on television.
12 Huia Birds is a fully interactive picture book app for children in English and te reo Māori
We have three special goals for children’s content:
These goals will influence our investment decisions.
In May 2018 we launched HEIHEI, a new online home for children's content, aimed at 5-9 year olds.
The Charter Of Principles underpinning HEIHEI can be read here.
Below is detailed guidance for children's content creators about creating content for HEIHEI.
An overview of the genesis of HEIHEI and the mahi to get it to launch. This section gives you critical information about how HEIHEI came into being, its purpose, and the content framework that guides funding round assessments.
The 2018 application and funding round to submit content for HEIHEI is here. Please note that we also be accepting submissions into the March / May 2019 funding round. To apply for funding, applicants need to first register with ERIC, the online funding application system. Below are the people you can contact about HEIHEI:
Stacey Morrison shares the cultural framework underpinning HEIHEI and talks through examples of HEIHEI content that best embrace the kaupapa. This talk aims to help guide producers to think about how they can incorporate tikanga and te reo into stories.
The team at TVNZ step us through the marketing campaign to launch HEIHEI, the audiences we’re targeting and what our media strategy is. They also share the creative approach and some of the campaign assets that have been created for the launch. This section is useful for anyone wanting to understand what the HEIHEI brand looks, feels and sounds like.
Liz Busch provides in depth insights from the HEIHEI beta user testing sessions with families in Auckland, Whangarei and Christchurch. This talk contains useful findings about the HEIHEI target audiences of parents and tamariki; what they like about the platform, what content they care about and how they would use HEIHEI in their daily lives.
Mark Russell outlines the work of the Asia NZ Foundation, the changing demographics of the New Zealand population, and how HEIHEI can better reach Asian communities in Aotearoa.
Sean Lyons gives an overview of the work that Netsafe does and talks about potential content grants that creators can access for stories which reflect Netsafe values around keeping our tamariki safe online.
Wendy Youens shares the work that ABLE does in the industry and how creators can cater to accessibility services in the content they create.
TVNZ and NZ On Air share guidelines around 3rd party funding of HEIHEI content and talk about the upcoming August / September 2018 funding round in terms of the types of content (genres + topics) that the HEIHEI platform is looking for.
This is the framework that will underpin the project. It outlines the principles and motivations for the project. It will support our content assessment and funding decisions, and feed into the overall strategy.
If it is still relevant for children aged 5-9 then yes, it can live on HEIHEI. We are identifying the content that might be available. If you have existing content that might be suitable or any other suggestions, we welcome them. Please contact Kate Simmonds.
We do not have a set percentage in mind at this stage. We have said that the site will be “Proudly New Zealand”, both in its look and feel, its values, and of course its content. International content will be carefully selected to complement local.
We are keen to work with other platforms and providers wherever possible. This will not be a ring-fenced TVNZ-content platform and we will look to collaborate, integrate and embed content from multiple sources. A commitment from TVNZ is not required for projects that are for the platform only, or for content which is commissioned for another broadcaster or platform.
Proposals submitted to NZ On Air that are attached to a non-TVNZ broadcaster will be reviewed separately by NZ On Air and external assessors.
MR and VR will are harder propositions to fund for HEIHEI as they’re not readily-accessible enough in New Zealand yet to reach a wide audience of children. The options for AR will be dependent on the technical / app solution used to deliver the experience and how that can easily integrate with this brand / platform. Please check out The Green Fairy on HEIHEI to see how this currently works.
There is no fixed duration or number of episodes required for content on this platform.
Yes, for the right idea we will.
Not entirely. We aim to weave te reo through the content as much as possible and in some cases content may be primarily (or all) in te reo, but the site will not be fully bilingual. Please watch the video of Stacey Morrison talking through the HEIHEI pou to better understand what we are trying to achieve in this area. We will continue to grow and enhance this kaupapa.
If your application relates to content for the online platform only (and is asking for under $500k in production funding) then you do not need to have a broadcast partner. If you have secured a broadcast outcome, the broadcaster will be able to confirm the broadcast commitment within Eric (the online application system) if selected as your Primary Platform. If you have secured support from any other additional platform, please upload a letter of support from that platform.
Applications made through Eric (the online application system) will be assessed by a panel made up of NZ On Air, TVNZ and external assessors. If you are not registered with Eric please register now. Once you're registered and logged in you'll have access to your dashboard, which will show all the open funding rounds, and any applications you have made or have in progress.
For applications for the children's platform - select the Scripted & Factual funding round.
If the content is proposed for the platform only, select “New Children’s Site” as the primary commissioning platform, and all applications will be assessed by the panel.
There will be a 5-step assessment process as follows:
Co-investment in production budgets remains a priority for NZ On Air where possible. There is no specific amount set: as usual, the amount and source of additional contributions to the production budget will be considered in the assessment of applications.
There are tight sponsorship and co-investment guidelines however because this child-centred site will have a high standard of social responsibility.
TVNZ’s Commercial and Sales teams may also be in a position to help producers. Please contact Kate Simmonds to discuss this further.
We will be transparent about analytics on the site. We aim to provide as much data as possible to producers regarding the use of, views and interaction with their content. For broadcast ratings, TVNZ will approach this as they currently do.
No. There is a stated priority for applications for this 5-9 year old audience that will be for the site, however there is no specifically ring-fenced fund just for this content.
There will not specifically be development funding for projects intended for the children’s platform. For higher budget productions, where multiple investors are likely to be involved, it may be possible to apply for development funding through the usual approach.
Initially probably not. However this will be an ongoing conversation and ultimately yes, we would hope it would qualify.
As always, the producer owns IP in projects proposed by them.
The target audience for this platform is 5-9 year olds. We will prioritise projects that can feature on this platform in original or repurposed form.
We expect any NZ On Air-funded content to be provided free online to the NZ public for at least a year, whether on an exclusive or nonexclusive basis. For HEIHEI, this should be longer. We may negotiate depending on the needs of other investors and genuine potential sales opportunities that the producer can outline.
Exceptions will likely only be made for projects like broadcast children’s drama; namely for content with a shelf life, where other sales are anticipated, and other investors are involved. Producers should put a proposal to us.
Unless NZ On Air is a minority investor we will expect such content to be made available to the platform in original or repurposed form within a month of first release. On a nonexclusive basis is fine. Producers should discuss this in their application.
We are asking for a minimum one-year non-exclusive right to distribute the content on this platform. This requirement may be extended beyond one-year depending on levels of investment from NZ On Air. We are still in the process of defining when that one-year window starts in terms of projects that have TV and online outcomes.
Each project will be dealt with on a case-by-case basis if there are wider global distribution opportunities for content.
The rights will be different for each project that is creating content for the platform. Exclusivity is unlikely to be a requirement, although there may be conversations around windowing for higher budget productions.
Music licensing should be approached in the same way as you do for television. Make sure you secure online rights for at least NZ for as long as possible.
NZ On Air will contract for content for the children’s site on our standard terms and conditions.
When funding is over $200,000 it is an equity investment. This means that we are entitled to a share of any income in accordance with our standard recoupment policy.
There are also NZ On Air accreditation requirements.
A standard funding agreement is used. See producer resources on the NZ On Air website for guidance.
Currently, all content on HEIHEI is geo-fenced to New Zealand.