Nielsen’s report on the ‘Changing NZ Consumer’ provides insight into the nation’s shifting population and preferences. We’re becoming older and more multicultural with a growing taste for new things. Click through for a summary of points and a highlights video.
New Zealanders are staying with traditional broadcast media for their daily media consumption, but music and the young are shifting fast to digital platforms. Results of research carried out By Colmar Brunton for NZ On Air.
Researchers look at current broadcast content provided for Pacific audiences in New Zealand, and what is important to the various audiences.