Regional TV Audience Research 2014

Television · NZ on Air · 6th August 2014

NZ On Air funds local news and current affairs programmes on nine regional television channels. We commissioned Colmar Brunton to undertake audience research in these nine regions in early 2014. The main themes of the research are:

  • awareness of the regional channel in each area;
  • levels of channel viewership;
  • what programmes are being watched; and
  • perceptions about the channel in each area.

The full research report is below.