Local Content Report 2007

The percentage of local content on the six main free to air channels, measured against the 6am to midnight broadcast hours, rose to 31.8% of the schedule, an increase of 1.5%.

Television · NZ on Air · 12th April 2008

This quantitative survey measures the local content output of the six major nationwide free-to-air channels: TV One, TV2, TV3, C4, Prime and Māori Television

Free to air television Key Trends

  • The number of local content hours (18 hour clock) increased by 529 to 10,784 hours, a 5% increase on the previous year when 10,255 hours were broadcast. This is the highest level recorded to date
  • The percentage of local content on the six main free to air channels, measured against the 6am to midnight broadcast hours, rose to 31.8% of the schedule, an increase of 1.5%. (30.3% in 2006) The increase in local content hours is generally attributed to higher levels of Popular Factual and News programming. The biggest increase was on TV3, up from 19.33% to 24.12%
  • TV One screened the most local content (3762 hours), more than TV2 and TV3 combined. Prime TV screened the least (760 hours)
  • Māori Television (MTS) screened the most local content in prime time (903 hours), 62% of its schedule
  • First-run hours increased by 4% to 8225 hours, mainly due to increases on TV One, TV3 and MTS. (7899 in 2006)
  • TV One screened the most first-run local content (3240 first-run hours), more than double that of any other channel. Next highest was TV3 (1416 first-run hours), followed by MTS (1233 first-run hours)
  • Local content comprised 42.5% of the prime time schedules (43.3% in 2006) • Prime time local content hours decreased to 3726 hours (3797 in 2006). This was mainly due to decreases on TV One, TV2 and C4
  • Repeat screenings (2558 hours) accounted for 24% of local content hours (23% in 2006). MTS screened the highest number of repeats