Local Content Report 2004

Local content on free-to-air television decreased in 2004 by 103 hours compared to the previous year.

Television · NZ on Air · 12th April 2005

Since 1989 NZ On Air has measured local free-to-air television content. This report compares the schedules of the free-to-air channels, to observe trends and changes in the local content landscape.

Key trends

  • Total local content hours in 2004 were 6,423 (compared with 6,526 in 2003)
  • Local content accounted for 32.6% of the schedule broadcast 6am to midnight.
  • Prime time local content increased by 19 hours in 2004 and comprised 42.3% of the prime time schedule.
  • Total first run local content hours increased by 60 hours to reach 5,231 hours.