The Factory Story

Pacific musical drama webseries with a transmedia twist.

A transmedia approach

The Factory Story is inspired by the popular musical stage show The Factory from acclaimed theatre company Kila Kokonut Krew in Auckland. When the opportunity to apply for the Digital Media Fund Kickstart came up, KKK teamed up with Robin Scholes of Jump Film & Television Productions and devised a winning proposal for bringing The Factory Story to the digital screen.

For NZ On Air the Factory Story clearly met the criteria for the Kickstart fund. Targeting a Pacific audience was our focus in the 2012/13 year and this story would involve Pacific cast, crew and content in a format that had direct relevance and appeal to Pacifica audiences.  Jump Film & Television Productions also secured additional funding from Telecom New Zealand.

The Factory tells the story of a Samoan family competing in a talent quest. 

Auditions were held throughout South Auckland in markets, shopping centres, community halls and festivals where producers took The Factory Bus to find local talent and stories for the series.

The Factory Bus - KKK crew taking a break

The Factory website was used to publicise the audition process and to encourage users to select their favourite actors by voting online. Twitter and Facebook were used extensively to grow a loyal following before the show went to air, and to share blog posts from the characters and create intrigue in the story.

As a transmedia project The Factory moved from the real world, to radio, the website, blogs and ultimately the webseries. While the activities leading up to the series have lost their online relevance, the series is timeless, and the story of the Saumalu family will continue to entertain online audiences.

The Factory Story was funded through DMF Kickstart.

NZ On Air funding $600,000

Produced by: Jump Film & Television
Created by: Kila Kokonut Krew
Producer: Robin Scholes and Janet McIver
Director: Joe Lonie
Writer: Michael Bennett

Audience reach


Video views

Also funded by NZ On Air

NZ On Screen and AudioCulture

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NZ On Screen and AudioCulture

The online showcase of NZ Television, Film and Music Video; and the noisy library of NZ music.

The Wireless

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The Wireless

Inspiring, insightful and entertaining stories for New Zealanders who have grown up in the digital age.