NZ's quirky Kiwi road trip - telling your stories
Road Trip is an innovative interactive cross platform series that was funded through the Digital Media Fund Kickstart. The project follows two people who, through various circumstances, are taking a road trip from Invercargill to Northland. The dynamic of their relationship develops as they travel - it's partly scripted and partly based on how they get on along the way.
Road Trip features Sarah (played by Canadian actress Meghan Heffern), a journalism student, who wants to collect stories of extraordinary New Zealanders. Her reluctant companion Beni (Nua Finau) will be chauffering her around the country to find and film these stories.
The New Zealand public have been asked to send in their suggestions for quirky characters for the pair to meet on their Road Trip, through the Stuff website. Suggestions were shortlisted and the public voted on which stories were selected for inclusion in the series.
As they travel the country and collect stories, Sarah will also be talking to local radio stations about her quest, and the stories will be filmed and published on Tumblr.
Episode One aired on November 24, with an episode each day for the next two weeks.
The Kickstart fund supports transmedia or cross-platform digital initiatives for niche audiences.
NZ On Air funding: $300,000
Produced by: KHF Media
Producers: Thomas Robins
Partners: stuff.co.nz is a distribution partner
Road Trip is a great fit with the Kickstart fund - the story is told across multiple platforms, through a webseries, on social media, with radio hook-ups and real-life drama. It's audience is made up of the various New Zealand communities that will become part of the story, and the networks built through sharing and participating in the adventure.