A new approach to funding children's content

NZ On Air is currently reviewing its Children's Content funding strategy.

Television · Digital · Radio · 19th October 2015

NZ On Air is currently reviewing its Children's Content Funding strategy to take account of changing media use by young audiences. 

NZ On Air funds content for television, radio and online audiences. We will go where the audiences are - so having a clear understanding of where they are, and how media consumption is changing is important to our strategy.

In late 2014 Colmar Brunton, commissioned by NZ On Air and the Broadcasting Standards Authority, carried out a comprehensive face to face survey of more than 700 children aged 6-14 and their parents about the media consumption behaviour of children.

The study found some significant shifts in children's access to internet enabled devices and increasing online media consumption. Youtube is now the most popular media platform for children – 35% access it daily, compared to the most popular TV channel, TV2 at 32%.

Informed by this research we have begun a review of our Children's Content Funding strategy. A forum to be held in Wellington as part of the SPADA conference on 13 November will discuss a proposed new draft strategy.

All documents related to the review can be read below. Anyone wishing to register for the Forum can do so by emailing anna@nzonair.govt.nz by 30 October.