Music programmes

We sponsor New Zealand music features on all the main contemporary commercial radio stations and the leading progressive and alternative radio stations around the country.


Strategy

A key part of our music promotions work is sponsoring radio and TV music features that highlight new music from local artists. It's one of the ways we help to get exposure for great New Zealand songs and introduce new music to audiences.


Radio programmes

There's a music programme featuring New Zealand artists, sponsored by us, on all these stations. Check them out.

The Word on the ZM network

Uncover Discover on The Edge

Kiwi Rock Soundcheck on The Rock

Locals Only on Radio Hauraki

As Kiwi As on Classic Hits

Wired on More FM

Fresh Produce on Flava

The Jump on George

Homegrown on Rhema and Life FM

We also sponsor music features on 95bFM and Base FM in Auckland; The Most FM in New Plymouth; Radio Control in Palmerston North; Radio Active in Wellington; RDU and Pulzar FM in Christchurch; and on Radio One in Dunedin.

These features help break new artists and new songs, introducing them to the audience and helping to build familiarity.


On TV

We sponsor new music discovery on TV too. 

Check out the Uncover Discover segments on The Edge TV - a new music feature that introduces new artists and songs to the audience and gives them a boost on air and online.