We fund artists to record songs, make music videos, and promote their songs, so that great NZ songs find their audience, both on radio and online platforms.
NZ On Air has been involved in funding and promoting New Zealand music since 1991.
In recent years our New Zealand music work has focused on getting more music played on commercial radio. Commercial radio remains important because its still the way the majority of people connect with music. But there are now an increasing number of other platforms for reaching audiences.
Our current music mission is –
To connect great songs with diverse media audiences
You may have heard Ciaran Mcmeeken's beautiful new single 'City' on the radio. It's a fusion of acoustic Pop and Folk sounds with clever lyrics and well-crafted, memorable melodies. He could be the next big thing to come out of NZ.
A four-piece rock/metal band from Hamilton is storming the music scene
Finding and funding great songs by New Zealand artists is a key strategy in our quest to make sure that New Zealand music is well represented on radio and online.
We do this through our New Music funding schemes which support artists to record their songs and/or music videos and then to promote them to audiences.
We focus on new music that stands out from the crowd – that is, great songs by artists with a good story to tell.
In 2016 we reviewed the previous funding scheme, Making Tracks, and changed to the new two tier New Music funding scheme.
Our music funding support aligns with the work of several other agencies, as expressed in the Contemporary Popular Music Group strategy. We share information on applications with Creative New Zealand and the New Zealand Music Commission to ensure that there is no duplication of funding.
There are two funding schemes - Single or Project funding.
Funding for a single song is available for up to $8,000 towards a combination of recording costs, making a music video or visual representation for the song, and promotion costs for getting the song noticed. At least a 20% co-investment is required from the applicant for single grants. You can find out more here.
Funding for multi-single projects is available for between $7,500 and $30,000 as a co-investment. Funds can be used towards a combination of recording costs, making music videos or visual representation for the songs, and promotion and publicity costs for getting the songs noticed. Applicants will be required to have professional third-party music company support to co-fund the project to a minimum of 40% of eligible costs. (eg. $20,000 of eligible costs for a project could include up to $12,000 from NZ On Air and a minimum of $8,000 from the applicant). You can find out more here.