Emphasising creative story-telling

DMF Kickstart is a project fund to support new content that pushes the envelope of creative story-telling. Projects are interactive, and explore options such as transmedia or multi-channel approaches.


With this fund we want to provide an interested audience with something different and/or meaningful using the opportunities offered by digital media.

Our digital funding targets special interest audiences: children and youth, ethnic and other minorities in the community, arts and Māori. These audiences are not always well-served by mainstream media. We see digital channels as a way to deliver quality local content outside a broadcast context.

Competition is tough. In 2013/14 there was $600,000 available for two projects. We received more than 60 applications totalling more than $15 million.

This fund is now closed for 2014.


Road Trip

October 2014

Road Trip

An interactive docu-drama comedy road trip series that weaves together stories from across NZ.


February 2014


A virtual island homeland brings life to digital Pacific content.

Sign Ninja

June 2014

Sign Ninja

An exciting and innovative learning game for New Zealand Sign Language.

The Factory Story

February 2014

The Factory Story

Follow the drama of the Saumalu family in this first Pacific Island musical webseries.


DMF Kickstart will fund innovative, interactive content and applications, including: web and mobile applications, software with a connection to the New Zealand audio/visual or cultural sector, games, transmedia and multi-platform projects.

Apply for funding

The deadline for submissions was 1 July 2014.

The first stage of applying is to submit a 3-4 page summary outline of your proposed project. At this stage we require a rough budget estimate and enough detail to get a good sense of what you want to do. A shortlist of up to six projects will be selected.

The second stage applies to the shortlisted applicants, who will be required to submit a full proposal.

The dates for the 2014/15 funding round are:

May 22nd 2014: an initial ‘call for ideas’
July 1st 2014: proposals due
August 1st: Shortlisted applicants notified 
September 2nd 2014: proposals due 
October 3rd 2014: successful applicants notified

Previous Projects

Funding to date, 2014-15

Jiwi's Machines $300,000

Oct 2014 · Too Much Personality Productions · DMF Kickstart

Wild Eyes $300,000

Oct 2014 · POP Film · DMF Kickstart