Our funding strategy reflects our values. We look for: innovation and creativity in programme proposals; for diversity of faces, stories and storytellers to reflect all New Zealanders; and value for money.
The Broadcasting Act 1989 determines our genre priorities. Within each genre we fund projects that the market alone would not support. Before applying you must secure a commitment from a free-to-air New Zealand broadcaster to screen your programme.
Drama and comedy are important genres because they provide unique opportunities to tell New Zealand stories creatively. They receive significant support from us because production costs are high compared to other genres, despite being very competitive by international standards.
New Zealanders have a strong appetite for local documentaries. We work to extend diversity by funding a mix of one-off programmes and series, designed to appeal to a range of tastes.
We fund series for preschool, primary and secondary students. Every programme has, at its heart, the drive to develop positive young New Zealanders.
We help celebrate creativity and success by supporting programmes featuring dance, music, fashion, sport and art. We also support programmes that commemorate events of national importance.
Our funding serves audiences of different ethnic backgrounds, religions and physical abilities. From time to time we support community and rural programming.
We support Māori programming that is predominantly in English, broadcast in prime time and aimed at both Māori and pākehā audiences. Find out more about our Māori strategy. Programmes made specifically for Māori audiences are funded by Te Māngai Pāho.
We fund regional television programmes of a type not found on the national channels, with a focus on regional news and information programmes. Find out more.
This is a special fund for free-to-air quality television programming, appealing to a variety of audiences. Find out more.