About Us
How We Invest
We strive to fund innovative, visible and valued local content.
We have four strategic objectives which we apply to all our work.
Read more in our Annual Report (PDF 2.8 MB)
Find out current funding priorities in our Statement Of Intent (844 KB)
1. Support content valued by different New Zealand audiences
- Projects - funding is balanced between mainstream and special interest audiences
- People - a target audience of reasonable size is served
- Popularity - programmes are valued by their target audience
2. Promote diversity in ideas
- Projects - a range of genres, and range within genres, are supported. Quality production and new ideas are encouraged
- People - a wide range of businesses and entities are funded to encourage a multiplicity of views and voices and to encourage competition
- Platforms - we are platform neutral, but have a bias towards delivery of an audience of reasonable size and having funded content made available on a number of platforms or technologies
3. Ensure value for money
- Funding is an investment, not a grant, helping create content that the market alone cannot support
- Contestable funding levels depend on production cost, the likely size of the target audience, and if other finance sources can help. Duplicate programme ideas are unlikely to receive funding
- Bulk funding amounts are related to audience size and appreciation
- We favour cost-effective solutions
4. Employ simple processes
- We are as flexible as possible
- We are also fair, transparent and predictable in our processes and decisions
- We monitor intelligently, balancing robust accountability for public funds with careful risk management and an understanding of the needs of the creative process